China's State Administration for Market Regulation (SAMR) released the "Compliance Guidelines for Pricing Behavior in the Automotive Industry" to address "involution" competition and further regulate pricing behavior in the automotive sector, promoting healthy and orderly development of the automotive market.

The guidelines primarily include clear compliance requirements for pricing from entire vehicle to component production and from pricing strategies to sales behavior. It implements comprehensive pricing management, strengthens fair pricing constraints, and regulates promotional and pricing behavior, legally combating unfair pricing practices.

Meanwhile, the guidelines focus on the new car sales segment, aiming to regulate prominent issues such as non-compliance with clearly marked prices and false promotions. A risk warning mechanism is established, encouraging platforms to provide dual warnings on business and consumer risks for significantly low pricing behavior.

Furthermore, automotive production and sales companies are encouraged to establish internal price compliance management mechanisms, including six mechanisms: price decision-making, sales contract management, internal supervision, price emergency handling, risk prevention and control, and price compliance training, to achieve comprehensive control over pricing behavior.
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AASTOCKS Financial News
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